What happened to Limitless and the Pendant

The short version

On December 5, 2025, Limitless announced that Meta had acquired it, and Reuters reported the deal the same day. Limitless stopped selling the Pendant that day, ended its service in several regions, shut down its Rewind app, and told existing customers it would support them throughout 2026. This page walks through what is documented, and where the record stops.

We rely on Limitless's own statement and its FAQ, plus reports from Reuters and TechCrunch. Where those sources do not say something, we do not fill the gap.

The acquisition

Reuters reported on December 5, 2025 that Meta had acquired Limitless, "maker of a pendant-style device that records and transcribes real-world conversations," and that Limitless did not disclose financial details. TechCrunch reported that Limitless, formerly known as Rewind, was founded by Brett Bejcek and Dan Siroker, that it had pivoted to hardware the year before and sold the Pendant for $99, and that Meta said the team would join the wearables organization of Reality Labs. Meta's statement to TechCrunch said Limitless would help "accelerate our work to build AI-enabled wearables." Neither outlet reported plans for a Meta pendant, and TechCrunch noted that supporting Meta's existing products seemed more likely than adding a pendant to Meta's lineup.

The message on Limitless's website from co-founder and CEO Dan Siroker says the company shares Meta's vision of building AI-enabled wearables and will help bring it to life.

What Limitless told customers

• No new Pendant sales. The FAQ says: "We are no longer selling the Pendant as of December 5, 2025."
• Support throughout 2026. "We will continue to support existing Pendant customers throughout 2026."
• Free Unlimited plan. "You no longer need to pay for a subscription if you are a continuing customer."
• Updated terms. Continuing customers must agree to an updated Privacy Policy and Terms of Service, and Reuters noted the same.
• Rewind sunset. The Rewind app disabled all screen and audio capture starting December 19, 2025. The Desktop and Web apps can no longer record, but previously recorded meetings remain accessible throughout 2026.
• Data export and deletion. Users can export or delete their data at any time, and Limitless said it had just launched a feature to make exporting easy.

Regional shutdown

As of December 5, 2025, the Limitless service was no longer available in Brazil, China, the European Union, Israel, South Korea, Turkey and the United Kingdom. Users there had until December 19, 2025 to download their information, after which their account and associated data would be permanently deleted. If you were in one of those regions and did not export in time, the company said the deletion was permanent.

What is not documented

• What happens after 2026. The company committed to 2026. It did not say whether the service, the app or the backend will continue in 2027.
• Whether Meta will build a pendant. Nothing published says it will.
• Second-hand market behavior. We found no maker statement on activating or supporting used units, and we do not print used prices.

Our advice follows from that gap: export now, keep your own copy, and pick a successor before the end of 2026.

Reading the announcements closely

Three details in the record are easy to miss. First, the phrase from Limitless is "at least another year," which sets a floor and not a ceiling, but the FAQ then states the commitment as "throughout 2026." An owner planning around the safer reading should treat the end of 2026 as the date to have moved on. Second, the free plan applies to continuing customers, and continuing customers must accept the updated Privacy Policy and Terms of Service, so staying means agreeing to new terms. Third, the regional shutdown was immediate, not phased: service ended in seven regions on the day of the announcement, with a two-week window to download data.

None of this suggests bad faith. Acquisitions of small hardware companies often end with the product line, and companies rarely publish detailed plans past the next year. It does mean that any buyer of a cloud-backed wearable is exposed to the same pattern, and that the best defense is a habit of exporting.

How this compares with Bee

Limitless was not the only AI wearable acquired by a larger company in 2025. TechCrunch reported in July 2025 that Amazon had confirmed the acquisition of Bee, whose Pioneer wristband retails for $49.99, and that the deal had not yet closed at the time. Unlike Limitless, Bee's Pioneer remains on sale in the US at the time of writing, according to Bee's site. The outcomes differ, which is why we do not extrapolate from one case to the other.

Why the story matters for buyers of any wearable

Limitless is a clear example of what can happen to a wearable that depends on a cloud service. The hardware still works as a microphone, but the transcripts, search and summaries live on the company's servers. Users of both Bee and Limitless faced questions about privacy terms and the future of their data after their acquisitions. Before you buy any AI wearable, check three things: whether you can export everything, what the maker says will happen on a sale, and whether the device has any use without the service.

Legend Memory has written its own account of the same question in the Archive post Limitless Pendant discontinued: the best alternatives in 2026, which matches alternatives to the reason each person bought the original.